Digital Marketing

What Is Digital Marketing?

The line is becoming more and more blurred between digital marketing and just “marketing.” Most of our plans these days have some type of integration between digital and traditional platforms. It’s also becoming harder to draw a line between traditional and modern platforms. For example, with so many people turning to the web for their entertainment, we’ve stopped calling commercials “TV spots.” They’re just video spots, because often they’re not intended for television at all. So if it helps you wrap your head around it, digital marketing exists on a screen of some kind. Clear as a glass of Tennessee mud? We thought so.

Why Is Digital Marketing Important?

Just as bourbon has blown up, so has consumers’ demand for digital content. Whether that’s editorial content supplemented by advertising, or robust digital experiences that are blatant marketing efforts like we’re seeing in virtual reality right now, the demand is never ending. With such high demand, it’s a great, affordable way for your brand to be found.

How We OOH Digital Marketing

It’s a strange time for marketing firms. An agency that once dubbed itself “full-service” might now be dubbed “traditional.” We’re not interested in the semantics, but there’s no denying we cut our teeth on digital work (OOHology was founded as a web shop). While other agencies outsource development, we develop our programming talent. Our creatives and marketing folks are always in the know when it comes to the next big thing. So we tap our team’s digital dexterity and mix up just the right recipe for each client’s needs.