Content Marketing + Social Media

What Is Content Marketing?

Whether you call it content, inbound or social media marketing, at its core it’s about storytelling. Think about how consumers digest information let’s say, via a smartphone — they pull from blogs, social media feeds, email blasts and videos. Each platform is an opportunity for exposure. Content strategy approaches these platforms with content formatted in a desirable way that influences purchase habits. But you can’t lead with the sale — that’s the outbound way of doing things. This inbound approach means building relationships to keep your brand top-of-mind.

Why Is Content Marketing Important?

Advertising has long talked at people, but those days are gone. As content becomes more prevalent, the demand for quality is ever-present. Consumers are in control — they can choose to engage or not, so great content is entertaining, educational and sometimes, just beautiful. Whether it’s a hilarious meme (entertaining), a thought-leadership blog (educational) or visually stimulating (beautiful), it all feeds the ever-hungry-and-short attention span of consumers. High-quality content can translate into viral sensations, and those shares are as good as dollars and cents.

How We OOH Content Marketing

Not every platform is right for every client. We assess the brand and target audience to determine what types of content to use and where to put it. Really it should be “Content Strategy And Tactical Implementation,” but for the sake of brevity, the industry abandons the latter. From there, we’ll work hand-in-hand with you and Steve (if that’s his name?) to tell your brand’s story in the most compelling way.