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Branding /

Brand Messaging

Get heard. Not lost in the herd.

If your company were a person, would your customers want to hang out with you? Your brand is more than a visual, it’s also verbal. Would your brand be the loud, obnoxious guy at the bar laughing at his own jokes? Or the reserved friend who knows just when to slip in a clever quip?

Brand messaging dictates how your communication resonates with the people you want to reach. What personality does your company convey, either in a radio ad or a Facebook post? In the modern age, marketing is about building relationships. It's hard to do that when faking your way through a conversation.

What Is Brand Messaging?

Brand messaging isn’t just how you sound, it’s what you say. Brand messaging guidelines keep your marketing copy on-point and in character. They define your brand’s unique attitude and attributes. They declare a unified message for your marketing and the supporting copy points to reinforce it. A voice and tone guide establishes what your brand sounds like when communicating with customers, prospects and leads.

Why Is Brand Messaging Important?

A consistent brand voice speaks your customers’ language and builds trust. As with your visual brand identity, if your ad copy strays too far from your brand voice and tone, your personality becomes fuzzy and indistinct. Just like a person, it's hard to befriend a brand that seems to have multiple personalities. By providing a clear description of brand voice and tone, you can ensure your copy resonates with your audience and accurately represents who you are.

How We OOH Brand Messaging

Think of it as speed dating, except we play matchmaker between you and your ideal customer. We get to know your brand’s character through interviews and surveys, then create a focused profile of who you are — and who you aren’t. We provide clear guidelines on how to convey your brand's unique personality in writing. And we do our homework on your audience, uncovering their pain points and desires so we can craft an appealing persona that’s worth a second date.

Check It Out

Case Study

  •   6 min. Read

To succeed in the uber-competitive fine jewelry business, you have to be as hard as a diamond and twice as bright. Especially if you're a family-owned business going up against regional and national chains.

More Brand Messaging Work

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Brand Strategy