Paid Search + Search Strategy

What Is SEO?

When you have great content, Google looks at your site and says “Oh, that’s nice” and puts your site higher in searches. High-quality content also gets links from other sites, which is kind of like a word-of-mouth referral in Google’s eyes. All of this goes toward optimizing your website for search engines, also known as (wait for it), Search Engine Optimization (SEO). Sure it’s more complicated than that, but that’s a fair, albeit simplified, generalization. Of course, SEO also involves paid search, Google Maps, Google Business, and a host of other efforts. 

Why Is SEO Important?

Do you like new leads? Do you like being the answer when customers ask a question? Do you like earning your leads instead of paying for them individually? If you said yes to any of those questions, you now know why paid search is important. It’s an invaluable tool to get people’s attention while they’re in the act of searching for a solution.

How We OOH SEO

Having a comprehensive search strategy that includes organic strategy along with keyword optimization and paid search is key. Search strategy changes early and often, so our Google Partners, or in-house certified AdWords experts, are proactive in keeping tabs on digital industry news. We're looking at your paid search, your maps, social media impact—the strategy as a whole. We engage in only reputable SEO best practices to keep websites ranked high on search engine results pages (SERPs). With our help, you can capture your audience’s attention, get the conversion, gain a new customer and still have time for a half hour downward spiral on YouTube.