Clients who need branding are often attracted by our design work. When they meet with us, they’re pleasantly shocked by how our customer experience matches our brand image. While our design skills are top-notch, it’s our forensic branding process that ensures your brand isn’t just beautiful, it’s believable.
All too often, what you see of a brand’s visual assets is not what you get when you encounter the company in the real world. The best logo and identity in the world won’t do you any good if you can’t deliver the experience they promise. Let’s look at a couple of familiar examples.
“Live Better?” I Don’t Think So.
You’ve seen them. The happy Walmart ads with the bouncing happy faces and cheerful, sometimes ecstatic shoppers. Their new logo looks like sunshine and the colors make you think of a warm summer day. However, the reality we all know and experience is that of lackluster service, often-questionable cleanliness, and a desperate feeling of “how quickly can I get out of here?”
Hitting the Target.
On the other hand, Target, or Targét as my friends affectionately call it, has avid followers and self-proclaimed addicts, including me. Their catchy, high-impact advertising presents a brand image that’s revolutionary, fun and premium — and their products and in-store customer experience matches that brand perfectly. Their designer collaborations have resulted in record sellouts and website crashes, keeping shoppers wondering what they’ll come up with next. Their stores are well lit, organized and their prices prove to be the lowest time and time again. I enter the store looking for toothpaste and walk out with a $100 shopping cart full of new treasures. You guys know what I’m talking about.
Practicing What We Preach.
When you step into OOHology, you’ll quickly realize we live what we preach. Our meetings start with our diverse drink menus *cough* sake bombs *cough* and break with a custom OOHology sorbet. Would you like a mojito? Let me go out back and pick your mint from our Garden of OOHden.
Our creative process is just like our brand. Delightfully disruptive. We’ll challenge you and your company to make sure you show your business off to its best advantage. We’ll dig deep, interviewing key stakeholders from the CEO to front-line employees to your most loyal fans. This ensures we get an accurate 360-degree view of your brand.
We start with this rich, realistic picture of your total brand experience, and design the visuals to highlight your genuine strengths. We define your brand voice as honest and authentically you. Sometimes it does take a little extra brainpower, but in the end, we will make sure you are delighted.
A brand is not a logo, a tagline or a billboard. A brand is a living, breathing thing. It needs to course through the veins of every employee, and be injected into everything you do. We can create any design you can imagine, but the end result is a failure if the reality you deliver doesn’t match the image we create. Our job isn’t creating a great brand from nothing. It’s uncovering and showing off the greatness that’s already there.