A national player in gloves is budding right here in Louisville. Bionic Gloves has become known as one of the most comfortable, versatile and innovative brands in hands. As the company positions itself for growth in 2018, it was time to hire help. Bionic Gloves chose OOHology as its Agency of Record.
The gloves are designed by a leading orthopedic hand specialist. The brand is owned by Hillerich & Bradsby Co., but these products go beyond baseball. Bionic Gloves’ line is expansive, covering activities from fitness to rose gardening. The innovative design process analyzes the anatomy of the hand and combines it with the science of ergonomics, creating a one-of-a-kind fit.
That feeling of a good fit was what brought the Bionic Gloves team to OOHology.
“Our team saw great value in OOHology’s creative capabilities,” said Ana Rodas, Director of Influencer Marketing and Product Development at Bionic Gloves. “They have some strong players on their team, and we knew we wanted to put their minds to work for our brand.”
The Bionic Gloves team is positioning for a renaissance in 2018. Current consumers will see the brand tap new niches and markets, and refresh its identity to better show the organization for what it is: an innovative, energetic, high-end brand that helps consumers reach their goals.
“Of course we want to see increased sales in 2018, that’s always a part of it,” said Rodas. “But we also expect to build a brand that has the look and feel, and the voice, that aligns with what we know it as internally. We want to tell the world how special this product is and we think OOHology positions us well to do that."
OOHology and Bionic Gloves have worked through an expansive branding project, are deep into a redesign of the website, and the marketing and creative team has worked closely with Rodas and the Bionic Gloves team to frame up a strong positioning, messaging and creative.
“We’re already really proud of the work, and it’s not even in the wild yet,” said OOHology Chief Marketing Officer and Partner, Kate Stinson. “While our team is very talented, what we’ve really done is showcased just how incredible the innovation is behind this product. And that’s a testament to the Bionic Gloves team.”