The Foundry // Page 14
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
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What Are Your Top 5 Marketing Fundamentals?
As 2015 winds up, it’s time to re-evaluate your marketing initiatives. Which ones are worth your time and which efforts are fading fads?
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OOHology Predicts: What's Coming Your Way In 2015? Pt. 2
What exciting developments, in design and development, does the future hold?
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OOHology Predicts: What's Coming Your Way in 2015?
What exciting developments, in design and development, does the future hold? What new avenues to an audience will advertisers advance towards? Dare we guess? Prognostication has always been a sketchy business, after all
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New Product? Here's How To Catch Some Attention
If you’re announcing a new product or service which is unique to the market (and not just your business), then a widespread public relations effort can be a great arrow in your quiver.
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Big Changes And Better Data From Google Analytics
Demonstrating return-on-investment (ROI) is a key challenge whenever we launch a new website. While Google Analytics can provide a rich set of data about a website’s performance, it’s hard to draw meaning from those metrics without a basis for comparison.
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For Immediate Release: You're Using Your PR Software Wrong
You want to tell stakeholders about something. You write a news release which goes on your wire service, or to a database of 500 reporters. No reporter contacts you, yet your PR software says your “coverage” value was around $100,000. If this sounds familiar, you’re wasting your PR dollars.
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Does Your Media Plan Focus On Content Or Audience?
The digital media space is often described as the “Wild Wild West” of media. Every day offers a new, different way to buy digital media.
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For Immediate Release: You're Wasting Your Public Relations Dollars
Before you pay a premium to be a part of a PR network or purchase PR software, consider these two questions.