The Foundry // Page 13
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
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For Immediate Release: You're Using Your PR Software Wrong
You want to tell stakeholders about something. You write a news release which goes on your wire service, or to a database of 500 reporters. No reporter contacts you, yet your PR software says your “coverage” value was around $100,000. If this sounds familiar, you’re wasting your PR dollars.
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Does Your Media Plan Focus On Content Or Audience?
The digital media space is often described as the “Wild Wild West” of media. Every day offers a new, different way to buy digital media.
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For Immediate Release: You're Wasting Your Public Relations Dollars
Before you pay a premium to be a part of a PR network or purchase PR software, consider these two questions.
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Boost Your Content Strategy With Native Advertising
Call it the new advertorial, mock it if you must, but native advertising is bringing long-form ad content back with a vengeance. And it’s affordable to any business.
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Making The Switch To Open Source
Here are a few good reasons to make the switch to open source.
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The Making Of Maps: From A Blank Slate To A Bold Brand
Let’s take a look at how we learned the ropes, conceptualized, branded, built a website and launched a national conference in about four months.
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How To Ruin Your Marketing Copy
Congratulations! You’ve hired an expert marketing agency to take over design, creative and copywriting work for your brand. Want to make the most of your investment? Trust them to do what you’ve hired them to do.
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Make The Boss Proud- Capture Great Staff Photos With These Tips
Here are a few guidelines for your company’s staff photos. These tips will ensure you get a high-quality product and make the boss proud.