The Foundry // Page 11
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
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As Possibilities Reach Inevitable Limits, Flashbacks Offer Options To Level-Up
Today, we’d like to make a bold, disruptive marketing recommendation. Instead of trying to guess what new technologies and innovations the future will bring, we’re just going to recycle the ones that have already come and gone.
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Ban The Bureaucracy: How We Implement A More Agile Video Process
So yes, video is expensive, but I would like to add an asterisk to that statement, with the following fine print: But it doesn’t have to be.
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Serial Numbers: Has Podcasting Finally Gone Big?
Is podcasting really poised for a mainstream breakout? Does it even make sense for your business? Let’s take a closer look.
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The Devious World Of Cross-Device Targeting
As we move increasingly into a dual-screen world, advertisers are struggling to adapt. However, new technologies are coming onto the scene which may open up continuous, cross-device storytelling opportunities — or allow them to hijack their competitors’ message
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It's Okay To Pay For It
Let’s be frank. Marketing content on social is still advertising. It’s not sex. It’s totally okay to pay for it.
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OOH Or EWW? Stalking Your Audience With Out-Of-Home
Here at OOHology we love digital, but we’re not married to it. And your media plan shouldn’t be, either.
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[FREE WHITEPAPER] Make A New Website Pay For Itself
This whitepaper will enable you to translate the gut feeling that your outdated website is costing the company money into a real, data-supported, cost-versus-benefits plan.
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Google Warns Website Owners, "Go Responsive Or Go Home"
From now on, mobile-friendly design represents the “table stakes” for your website to appear in search engine results.