Lean, mean legal marketing.
Personal injury law is incredibly competitive. Standing out while following bar association regulations requires focused strategy to avoid wasting money on ineffective marketing efforts.
Robert Shelton is a personal injury lawyer focusing on product liability, medical malpractice and elder neglect and abuse cases. Personal injury law is an incredibly competitive field. Standing out among the many practicing attorneys in a particular local area, while following strict local bar association regulations for advertising requires a focused strategy to avoid wasting money on ineffective marketing efforts. If you’re doing what everyone else is doing, it becomes a matter of who can afford to outspend the competition. For a single attorney practice, maintaining a competitive edge means pushing your web marketing company to be more creative and focused on results.
A redesigned website to convey authority and credibility, both with the design and the content, optimized for conversion. Short, friendly form offering a free case assessment in a high-visibility location on every page. Outspending the competition on paid media was not a viable strategy, so we developed a more efficient plan.
Content marketing and local search optimization continually increase organic “earned media” site visits. Highly targeted paid search advertising has been directed to keyword-targeted landing pages to maximize quality score and keep cost-per-click as low as possible. Online video marketing is also being deployed to cost-effectively continue developing credibility and authority with both search engines and prospective clients.
Disciplines Applied:
- Conversion Rate Optimization
- Targeted Adwords Campaign
- Landing Page Development
- Content Marketing
- Organic Search Engine Optimization
- Online Video Marketing
Business Benefits/Return on Investment:
- Lower Cost-Per-Click
- Improved Conversion Rates
- Improved Organic Search Relevance