OMCA helps control medical costs in Workers’ Compensation and Group Health.
Their previous website was a problem in both user experience and information architecture.
Occupational Managed Care Alliance (OMCA) helps payers control medical costs in both Workers’ Compensation and Group Health. Their previous website was a problem in both user experience an information architecture. Clients and their employees struggled to quickly and easily find the content, information and forms they needed.
We helped the client determine all the possible desired visitor paths and conversions for the site. We created a new website design that supported user experience, with a logical information architecture that made finding the necessary content item much easier and clearer for the visitor. Additionally, we helped OMCA take a look at better ways to utilize internet marketing, so that not only are visitors more likely to convert once they arrive on the site, there will be more relevant visitors referred to begin exploring their content.
Disciplines Applied:
- branding
- web design
- consulting
- social media
ROI
- Improved user experience with clearer visitor path to conversion
- Logical, hierarchical information architecture
- Updated logos to upgrade social media presence
- Targeted internet marketing to improve site traffic